OnTrack Marketing Research

Search Engine Optimization commonly refered to as SEO is a process of increasing the amount of relevant keywords, keyword phrases and search strings in a web page or entire website to match those most likely to be used in a search. The resulting effects of good SEO is the noticeable increase of the website ranking higher in the organic search results. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user.